A friend of mine asked me that questions a couple of days ago and she sounded very disturbed… She said “I started buying mainly organic vegetables and fruits lately and they actually have no taste, just like the non-organic ones. Why is it so?”
Really, agriculturers, why? We all know that the mineral, vitamin and nutritional content of food is declining, but why the taste too? It’s very painful to say it, but the truth is one, and it’s the same for the whole food industry – they only care about numbers.
And among those number, they prefer the ones that will bring them more profits. For example there are more then 6 000 varieties of tomatoes worldwide, but the modern food industry choose to plant only 6-11 of them, depending on the country. The other varieties are left to the small producers, the home gardeners and everybody crazy enough to raise his own produce, like me.
And here comes the big game changer. How exactly those 10 out of 6 000 varieties were chosen? If you dig further and ask the experts, you will figure out that there are rules when it comes to which variety to plant, and they are as follows:
~ yield, in pounds per acre
~ larger size
~ firmness, in terms of thickness and hardness of outer pericarp wall (which provides the ability to withstand pressure of weight when bouncing in a truck during shipment)
~ resistance to disease
~ heat and cold tolerance
~ uniformity of shape
~ uniformity in time of ripening.
That’s it. They do not care about nutritional content. They do not care about flavor. This is not important. Nutritional content and flavor are not in the picture, they do not bring profits.
Now, when it comes to organic produce, it is still healthier than non-organic and some research show it’s nutritional content is higher, but they still lack that taste we all crave about. The pure, delicious, mouthwatering taste from our childhood. It is just not important enough to get in the list.
What can we do to change that? My options are… plant a garden, join a community one or just buy local produce from small farmers. It will taste much more better, I promise.
The article is based on the book “The end of food” by Thomas Pawlick