I’m really happy to finally show you the result of one year thinking and six months of writing, making photos, designing, re-writing and re-shooting… the Daily Raw cookbook, only for $9.99.
For me it is the most beautiful cookbook out there, may be because it’s mine and may be because of the amount of love we build in it. The process was filled with creative moments, decisions, laugther, joy, love…
Tough decisions, like the one for the fonts. We spend a whole day with Deo choosing the typography for the book. It had to look great on the screen, on the iPad, on print and on any possible reader or electronic device.
Creative moments, with friends, some bottles of wines, delicious food and a cover. I wanted the White Duchess, they convinced me to go for the greens.
Mistakes, resulting with the Italic content, which by the way I adore and the designer had to add it somewhere else too…
Hard work, writing, re-writing, editing every word, once, twice, and than some more. With the help from my talanted nieces, Alia & Katy.
Decisions, with the name. Basic one explaining what’s in the book or a fancy sophisticated title. “Raw food for beginners” kept us going for almost 6 months, until one day during lunch a friend came up with the name – Daily Raw, simple and stylish, my name.
Beauty, with the amazing iDevices that inspired us to create gorgeous products that are simple, minimalistic and pleasing to the eye.
Special thanks to Deo, Alia, Katy, Bobi, Anna and George for the help.
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